If you have forgotten that there’s an old and effective way, SMS marketing, to reach your customers we would try to restore its memories through these quick tips to help add SMS marketing in your marketing strategy. Keep these in mind the next you plan your marketing strategy.
SMS marketing provides the fastest way to reach customers
Bulk SMS service providers agree that it’s the fastest way to reach customers. However, not every business is looking to reach customers, after all, what good is it? If your customer isn’t interested in your product.
This trait of SMS marketing, is widely taken advantage of during promotional sales by e-commerce companies by sending text messages in bulk to customer with the aim of at least educating them about sale.
SMS marketing gives you a higher ROI compared to other marketing practices
SMS marketing has refined over the last 10 years. Bulk SMS service providers express that unlike other ways to market a product SMS marketing has been improved by the customers itself. DND (Do not disturb) services by telecommunication companies have helped agencies like theirs learn which customer would like to hear about what. Their preferences have helped bulk SMS service providers to reach the right customers for the respective businesses.
It’s the most cost- effective marketing practice
This doesn’t only mean that you need to pay the least—it requires anything around 4p-6p every SMS sent—rather, bulk SMS service providers, say with the ability of geo-targeting (SMSs sent to a specific location like a particular city) and learning customer preferences businesses have to only pay for what they get.
SMS marketing is suitable to almost all kinds of business
Bulk SMS providers agree that it might not be a suitable medium for B2B businesses but it is perfectly suitable to any business, B2C which strives to reach its customers faster.
All sorts of business—real estate, e-commerce, insurance and even telecommunication companies have been using bulk SMS service to keep customers in loop of their offerings.
It’s a versatile medium
Bulk SMS service providers agree that this wasn’t the case earlier. And it would take a lot of time for them if they were to send SMSs to a particular section of the society. For instance—sending SMSs to women (in case of selling women apparel) or senior citizens (in case of educating about pain relief camp). Now it’s a totally opposite
Bulk SMS service providers, say, its versatility isn’t just limited to choosing the target demographics instead SMS marketing is perfectly capable of moving beyond geographical challenges with ease. It means that, in case businesses find it difficult to get desired number of leads out of their city of operation or any location for that matter, bulk SMS providers can easily move beyond boundaries to target customers in an entirely new geography.
SMS marketing has its own advantages over other marketing practices. Despite being an old marketing practice it has grown and got better with time, its effectiveness is evident by the fact that it’s the customers who have shaped it the way instead of the businesses which continue to use SMS marketing to drive growth.